One system for the entire operation, from customer question to purchasing.
Topline Haircosmetics sells hair cosmetics through its own online stores, on bol.com and to hair salons. We built one system around the whole operation, with agents where they save work.
What we built and what it saves.
Full build: customer support, stock, a bol.com repricer, purchasing and online ordering for salons.
- Sector
- Hair cosmetics wholesale
- Built
- Customer support, stock, bol.com repricer, purchasing and a B2B portal
- Connected to
Exact Online
Picqer
Shopify
bol.com
| Customer support | 1 full-time staff member, about 140 hours | €3,550 |
|---|---|---|
| Processing supplier invoices | ± 11 invoices × 20 min | 3.7 h · €128 |
| bol.com repricer | external subscription replaced | €2,000 |
| Blogs | paid blog service replaced | €500 |
| Google Ads | paid service replaced | €400 |
| Total | ± 144 hours | ± €6,600 |
About 600 tickets a month. The subscriptions are what Topline paid for them. A staff member is counted at what they cost, not at the hourly rate: the average 2026 gross pay in customer support, €2,600, plus about 37% employer costs. Minutes per task are our assumption, at €35 an hour. Totals are rounded.
The six main parts.
Pick a part to see how it works. The screens are recreated with made-up data.
Also built.
Price lists in one place
Taken from email and stored per brand.
Shrinkage in view
Returns, losses and leakage, with suggestions.
Watching competitors
Prices and ranges on a page of their own.
A supervisor to talk to
Questions in plain language; the team approves actions.
Learns from feedback
A thumbs up or down becomes a knowledge rule.
Blogs and Google Ads
In the company’s own system, replacing two paid services.